School of Arts and Social Sciences: Recent submissions
Now showing items 41-60 of 89
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An evaluation of moderators’ performance and perceptions on coverage of issues in 2013 presidential debate in Kenya by Citizen Television
(Maseno University, 2017)This study evaluated performance of moderators and perceptions of viewers on coverage of issues in 2013 presidential debate in Kenya. A consortium of major media houses in Kenya organized the 2013 televised presidential ... -
Public relations in strategic management of firms in Kenya: a case of Unilever (k) ltd
(Maseno University, 2017)Public relations (PR) in Kenya is a significant discipline and a growing industry. However, it still faces many challenges with one of the major challenges is the misconception of PR in the country. Seemingly, many people ... -
Mwingiliano matini wa maumbo ya fasihi simulizi ya Kiafrika na matini teule za Biblia
(Maseno University, 2017)Biblia takatifu inayo misingi yake mikuu katika tamaduni za Wayahudi, yaani ni mkusanyiko wa vitabu vyenye maumbo ya fasihi simulizi. Ingawa kumekuwa na tafiti anuai kuhusu maumbo ya fasihi simulizi, chache zimefanywa ... -
Uchanganuzi wa kileksikografia wa hiponimia za leksimu nomino na vitenzi vya kiswahili na tafsiri zake katika kiluo
(Maseno University, 2018)Ingawa hiponimia hudhihirika miongoni mwa kategoria mbalimbali za maneno, tafiti za Kiswahili zimeelekea kushughulikia hiponimia za nomino na kupuuza kategoria nyingine kama vile vitenzi, vielezi na vivumishi. Tafiti hizi ... -
Assessment of utilization of voluntary counseling and Testing services by Maseno University students, Kenya
(Maseno University, 2016)Globally, 4.9 million young people aged between 15-24 years are living with HIV and AIDS, and 75% of them live in sub-Saharan Africa. Maseno University students fall in this age bracket. In 2001, Commission for University ... -
Impact of diaper television advertisements on consumer purchasing behavior in Kisumu city, Kenya.
(Maseno University, 2017)Advertising is a form of communication and a marketing strategy that marketers can use to make their products known. There are various marketing strategies and communication media today but not all of them are effective, ... -
Uchanganuzi wa uwasilishaji wa kifo katika mashairi teule ya Kiswahili
(Maseno University, 2014)Kifo ni swala zito na linaloibua hisia zaidi. Uwasilishaji wa dhana ya kifo katika tanzu anuwai za fasihi huwa kwa namna tofauti. Katika ushairi kifo huibuliwa kwa lugha ya pekee yenye mnato wa hisia na mashiko zaidi. ... -
Socio-cultural factors influencing access to primary school education by female learners who are physically disabled in Kisumu East Ward, kisumu county Kenya
(Maseno University, 2016)Education is one of the basic human rights. The right to education has been enshrined in the Universal Declaration of Human Rights (1948). Girl child education was identified as the most urgent priority at the World ... -
A discourse analysis of interaction between receptionists and patients in health facilities in Kisumu county, Kenya.
(Maseno University, 2015)Management of healthcare sector is very critical to the healing process. Receptionists are the first point of contact when patients visit health facilities. These receptionists who work in public facilities are employed ... -
Social capital for adaptation to climate change in the Mara river basin, Kenya
(Maseno University, 2016)The social context within which climate change is experienced can determine the ease of adapting to the crisis. This has brought to fore the potential that social capital holds in building the adaptive capacity of ... -
Determinants of adoption of safe Water, sanitation and hygiene practices in Agoro West location, central Nyakach division, Kisumu county, Kenya
(Maseno University, 2013)Provision of safe water, adequate sanitation and hygiene has been lauded as one way of preventing diarrhoeal infections and improving health especially in developing countries. However, lack of safe water, inadequate ... -
Metaphorical conceptualization and interpretation of EkeGusii HIV and aids discourse
(Maseno University, 2015)Language plays a fundamental role in HIV and AIDS communication. In Kenya, English and Kiswahili are used as the languages of communication in HIV and AIDS related issues although only 17% of the population use English ... -
Uchanganuzi wa usemi wa kisiasa kuhusu nchi ya kenya katika blogu teule zilizoandikwa katika Kiswahili
(Maseno University, 2015)Maendeleo ya kiteknolojia kimtandao yanazidi kubadilisha namna masuala ya kisiasa yanavyowasilishwa. Majilio ya kuandika habari na kutolea maoni katika blogu yameshuhudia kuongezeka kwa watu wanaozuru blogu na kuchangia ... -
The differing worldviews on childlessness between the Catholic Church and the Luo community in Kisumu diocese-Kenya
(Maseno university, 2015)Infertility in marriage is generally viewed as something unfortunate. Each community desires to have itself perpetuated through the birth of children. The traditional Luo society strived toward its perpetuation and in cases ... -
Matumizi ya ngeli miongoni mwa wanafunzi wa kiswahili wa chuo kikuu cha Maseno, nchini Kenya
(Maseno University, 2015)Utafiti huu unachunguza matumizi ya ngeli miongoni mwa wanafunzi wa Kiswahili wa Chuo Kikuu cha Maseno. Sura ya kwanza imeshughulikia ngeli kama msingi muhimu wa usarufi wa lugha za KiBantu hususan lugha ya Kiswahili. Dhana ... -
Factors determining primary school educational access by orphans and vulnerable children in Malanga zone, Siaya county, Kenya
(Maseno university, 2016)In parts of the developing countries, there is low access rate of Orphans and Vulnerable Children (OVC) in primary education, despite support from the government and Non-Governmental Organizations (NGOs). Malanga zone is ... -
The denigration of the male image in Marjorie Oludhe Macgoye’s selected novels
(Maseno University, 2015)This study investigates Marjorie Oludhe’s portrayal of male image in Coming to Birth and The Present Moment. Of primary influence to the study is that little attention has been given to the analysis of women’s writings in ... -
The socio-cultural context of men’s sexual behaviour during post- voluntary medical male circumcision in Usenge sub-location, Bondo sub-county, Kenya
(Maseno university, 2014)Voluntary Medical Male Circumcision (VMMC) is an additional HIV preventive measure that is performed globally. In Kenya, the Ministry of Health added VMMC to its HIV preventive strategies after a series of consultations ... -
Effects of conversation repair strategies on counselling discourse in secondary schools in Kakamega Central sub-county, Kenya
(Maseno university, 2015)Guidance and counselling programmes in high schools in Kenya are communicative events organised in group or individual sessions to remedy social or academic issues affecting students. Particular breakdowns often arise in ... -
Linguistic naturalization of the English premier league football discourse by Radio jambo, Kenya
(Maseno University, 2015)Cameron (2001) argues that linguistic forms can be manipulated to suit context and serve intended purposes. Although there is evidence of widespread coverage of proceedings of the English Premier League ( EPL) by media in ...