Browsing School of Business and Economics by Title
Now showing items 1-20 of 34
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Analysis of market structural characteristics, conduct and Performance of sweet potato industry in Rachuonyo South district, Kenya
(Maseno University, 2014)Sweet potato (Ipomea halalas L) is a high yielding crop with higher food value than many staple food crops. Its production in Kenya is mainly concentrated in Rachuonyo South district. To minimize market inefficiencies ... -
Analysis of the Effect of Customer Personality On Determinants of Customer Loyalty in the Banking Sector: A Survey of Banks in Homabay County, Kenya.
(Maseno University, 2013)Marketing management research has advocated for the establishment of determinants of customerloyaltyto improve customer retention and organization performance. Despite consumer behavior theory emphasizing the importance ... -
Analysis of the effect of customer personality on Determinants of customer loyalty in the banking sector: a Survey of banks in Homabay county, Kenya.
(Maseno University, 2013)Marketing management research has advocated for the establishment of determinants of customerloyaltyto improve customer retention and organization performance. Despite consumer behavior theory emphasizing the importance ... -
Determinants of Current Account Deficit and Its Sustainability in Kenya
(Maseno University, 2014)Large and persistent current account deficits are among the most serious problems of developing countriessince they result in economic crises such as currency crises, burgeoning external debts and reduction in the level ... -
Determinants of revenue management practices and their Effects on the financial performance of star-rated Hotels in Kenya
(Maseno University, 2022)Revenue management (RM) has garnered huge attention in management science research. Past RM researches have hypothetical and methodological inadequacies, such as few variables of the study, errors in measurements, and the ... -
Effect of behavioral biases on the relationship between real estate investment strategies and operational efficiency of real estate firms in Nairobi county, Kenya
(Maseno University, 2022)Despite several interventions that help cushion developers in Kenya, the supply of housing units stands at approximately 50,000 a year against an annual demand of 250,000. Over the past five years’ operational efficiency ... -
Effect of Consumer Attitudes, Consumer Characteristics and Biosecurity Principles on Consumer Preferences for Indigenous Chickens in Kisumu City, Kenya
(Maseno University, 2014)Consumer attitudes literature shows plausible but mixed relationships between attitudes and preferences. Prior studies show mixed relationships between consumer characteristics and consumer preferences. Kisumu City is ... -
Effect of Domestic Savings, Foreign Aid and Direct International Investments on Gross Capital Formation in Kenya
(Maseno University, 2021)Gross capital formation average of 20.13 per cent of GDP over the sub-sample period 2006-2017 for Kenya is low by Sub-Saharan Africa’s standards. It does not meet the target of at least 25 per cent of GDP that is necessary ... -
Effect of Financial Leverage and Ownership Concentration on Performance of Firms Listed at The Nairobi Securities Exchange, Kenya
(Maseno University, 2015)Financial leverage literature shows plausible but mixed relationships between leverage and performance. Prior studies show mixed relationships between ownership concentration and performance. Ownership concentration and ... -
EFFECT OF ORGANIZATION CULTURE ON THE RELATIONSHIP BETWEEN QUALITY MANAGEMENT SYSTEM ADOPTION AND PERFORMANCE OF PUBLIC UNIVERSITIES IN KENYA
(Maseno University, 2018)Globally, the capacity of Higher Education institutions to serve as drivers to economic competitiveness has been negatively impacted due to the exponential growth and numerous constraints which interfere with their ... -
Effect of Service Quality Management on The Relationship Between Market Challenger Strategies and Performance of Vernacular Radio Broadcasting Firms in Western Kenya.
(Maseno University, 2018)Globally, Kenya inclusive evidence shows that Radio remains crucial in the advertising market and development of democracy. Despite this, evidence shows that these firms face challenges in their performance in terms of ... -
Effect of Socialization on Commitment, Identification and Tenure of Outsourced Employees in Companies Listed at the Nairobi Securities Exchange (Nse), Kenya
(Maseno University, 2015)The increasing use of temporary workforce is becoming an integral part of today's emerging employment trend. Studies have been carried out on new employee socialization and other attitudinal constructs in conventional ... -
Effect of Strategic Change and Firm Characteristics on Performance of Firms in the Alcohol Industry, Kenya
(Maseno University, 2017)Strategic change is global-wide and impacts on the content of strategy.The relationship between strategic change and performance reveals an equivocal findings suggesting that the relationship' may be affected by factors ... -
Effects of Floods on Economic Value of Crops, Livestock Production and Land Among Communities of Nyando and Budalangi in The Lake Victoria Basin, Kenya
(Maseno University, 2016)Increasing frequency and intensity of extreme climatic events such as floods are likely to increase the vulnerability of poor households and communities in developing countries. The Lake Victoria basin of Kenya, specifically ... -
An Empirical Investigation of the Relationship Between Energy Consumption and Economic Growth in Kenya: A Disaggregated Approach
(Maseno University, 2014)Energy is a fundamental input for economic growth worldwide. Despite this, the existence, direction and magnitude of the relationship between energy consumption and overall economic growth remains controversial in empirical ... -
Exchange rate pessimism in Tanzanian macroeconomic policy
(University of Illinois, 1989)To correct balance of payments disequilibria many developing countries are experiencing, attention is focussed on visible trade deficit because capital markets are almost non-existent, capital mobility is strictly ... -
Impact of Strategic Control Practices and Strategic Orientation On Organizational Performance of Sugar Firms in Western Kenya
(Maseno University, 2011)Despite strategic management advocating for the use of strategic control practices to improve the implementation of strategic plans and organizational performance, establishing the strategic control-performance relationship ... -
Influence of corporate governance practices, ownership concentration and firm size on financial performance of firms listed at Nairobi securities exchange, Kenya
(Maseno University, 2023)Financial status of firms listed on Nairobi Securities Exchange from 2016 -2020 showed a decrease in revenue of Ksh -89.671 billion, a decrease in market capitalization of Ksh-294.91 billion and a downward trend in the NSE ... -
Influence of Customer Segmentation Strategy and Corporate Culture on Performance of Commercial Banks in Kenya
(Maseno University, 2018)Globally and locally, financial institutions enhance economic growth through financial assistance to business fraternity, which in turn facilitates to improvement in the standard of living of people. However, with ... -
Influence Of Human Resource Management Practices on The Performance of Small and Medium Enterprises in Kisumu Municipality, Kenya
(Maseno University, 2013)This study investigated the influence HRM practices on the performance of SMEs in Kisumu Municipality. HRM is the management function that implements strategies and policies relating to the management of individuals. The ...