Communication and Media Studies
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Influence of exposure to radio on women voters’ political participation in the 2013 general election in Kakamega County, Kenya
(Maseno University, 2023)An informed citizenry and effective political participation are key pillars of democracy. In developing democracies such as Kenya, radio is a major source of political news that serves as a key resource for women’s electoral ... -
The role of community radio in the implementation of county development programs in Vihiga County, Kenya
(Maseno University, 2022)The media is critical to the development process because it provides appropriate knowledge and effective communication tools necessary for influencing and modifying human attitudes and behavior. Media is a catalyst for ... -
Perception of influence of the soap opera the legal wife on marriages in Kisumu city
(Maseno University, 2017)Television soap operas could have dominated and become the most popular genre in the local television networks despite the presence of other genres in the Kenyan media. It’s possible that the growing rate of broken marriage ... -
An evaluation of the determinants of effectiveness of Bilharzia awareness campaigns in Kisumu West sub-county, Kenya
(Maseno University, 2017)Schistosomiasis (Bilharzia), is a one of the major tropical diseases affecting many people in developing countries, and is considered the second most important human parasitic disease after malaria in terms of morbidity ... -
The influence of employee communication on employee commitment at capital airtime limited in Kenya
(Maseno University, 2017)Communication is linked to work commitment because they go hand in hand to form a solid business foundation best for organizational growth. Unlike most organizations that create structures in order to be able to understand ... -
An evaluation of moderators’ performance and perceptions on coverage of issues in 2013 presidential debate in Kenya by Citizen Television
(Maseno University, 2017)This study evaluated performance of moderators and perceptions of viewers on coverage of issues in 2013 presidential debate in Kenya. A consortium of major media houses in Kenya organized the 2013 televised presidential ... -
Public relations in strategic management of firms in Kenya: a case of Unilever (k) ltd
(Maseno University, 2017)Public relations (PR) in Kenya is a significant discipline and a growing industry. However, it still faces many challenges with one of the major challenges is the misconception of PR in the country. Seemingly, many people ... -
Impact of diaper television advertisements on consumer purchasing behavior in Kisumu city, Kenya.
(Maseno University, 2017)Advertising is a form of communication and a marketing strategy that marketers can use to make their products known. There are various marketing strategies and communication media today but not all of them are effective, ... -
An analysis of Kenya’s mainstream print media’s usage of objectification and anchoring to represent the Kenyan international criminal court cases in the daily nation and the standard news articles
(Maseno university, 2016)The media play a central role in disseminating information with the aim of creating awareness of topical issues, including legal issues. Various studies have also established that news from the media is the popular source ... -
An analysis of the role of community based radio stations in the dissemination of health care information to women in Kakamega county
(Maseno University, 2018)Rural women in Kenya account for 34.2% of the total population and play a significant role as family caretakers, and the driving force behind health information seeking in the family. However, obstacles such as poverty and ... -
Oral media as an alternative communication strategy in campaigns against female circumcision among Abagusii community of Kisii county
(Maseno University, 2018)The prevalence rate of female circumcision among the Abagusii community is over 96% whereby the rural areas of Kisii County are largely affected. These statistics are recorded after the use of mainstream media in campaigns ...
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